Innovation is at the core of our success. We continuously strive to develop groundbreaking solutions for emerging product areas, refining our processes, and fostering a culture of forward thinking. Our focus lies in expanding our capacity and producing highly customizable wire products with exceptional surface quality, diverse shapes, and outstanding formability. Rigorous testing and prototyping enable us to deliver cutting-edge cold drawn wire products made of stainless and carbon steel in various shapes.
However, we understand that it's not just about innovation; it's also about maintaining the stability and service that our customers have come to expect from us. To meet these expectations, we have made significant organizational changes and bolstered our Sales and Research & Development teams. These dedicated teams allow us to focus on both new business areas and the automotive industry, ensuring we cater to a wide range of customer needs.
Broadening our horizons
Recognizing the ever-changing demands of the market, we have taken proactive steps to diversify our operations. We are proud to say that our efforts have paid off as we continue to expand into new areas while simultaneously strengthening our presence in the automotive sector.
We are making significant strides in our growth journey. Our products are gaining traction in new markets, and the Suzuki Garphyttan brand is becoming increasingly renowned. Our goal is to strike a balance between traditional automotive products and our ventures into new territories. Currently, the distribution stands at 80 percent automotive and 20 percent other sectors, but we are steadily progressing towards a 50/50 split.
Leading the way in automatic tailgates
In today's world, car owners worldwide prefer the convenience of opening their vehicle's tailgate with a simple push of a button. Gone are the days of manual labor—our wire plays a pivotal role in enabling this automatic function.
The automatic tailgate serves as a prime example of our ability to develop innovative products for the automotive industry, transcending the boundaries of traditional internal combustion engines. In just a few years, we have risen to become the market leader, manufacturing critical components for half of all electric tailgates produced.
With over a century of experience, we are driven by a passion for excellence, innovation, and customer satisfaction. Our commitment to providing top-quality products and services remains unwavering as we continue to shape the future of the automotive industry and beyond.